Logo's

Logo's are used all around the word as a way of easily identifying a brand or thing. They have been around for many years, starting in the near east with cylinder seal at around 2300 BCE and developing in the industrial revolution into more typography based logo's as different fonts were made. The modern logo came into existence around the 1950's the Chase logo in 1960 was “the first truly abstract logo”.The success of this simple yet identifiable logo changed the whole idea of logo's and gives you what we have today. Logo's are seen as the hardest thing to design as they need to be simple and identifiable at a very small and very large size, they also need to identifiable in colour as well as black and white like the apple logo. Text can also be used in logo's and is advisable in more less-known companies. Examples of good log's are the Apple and McDonald's logo's as even without text they are identifiable and they can either be in colour or black and white and still work in large and small scale. An example of a bad logo is the 2012 Olympics logo as it unreadable even in colour and in small it just looks like a jumble of random shapes.

Info from: http://en.wikipedia.org/wiki/Logo